Social Media Marketing and
Content Creation

Course Description

Proficiency in social media is no longer optional in today’s digital economy—it is the single most critical driver of brand visibility, community building, and direct engagement. This intensive professional certificate course is designed for individuals and professionals seeking to master both the strategic and creative skills required to excel in digital marketing.

Participants will move beyond basic posting to develop data-driven social media strategies aligned with organizational goals such as lead generation, brand advocacy, and sales conversion. The course blends analytics, platform algorithms, and audience segmentation with high-impact content creation, including short-form video, graphics, and persuasive copywriting optimized for Instagram, TikTok, LinkedIn, and Facebook.

Advanced topics include influencer collaborations, community management, ethical and legal compliance, and performance optimization using analytics to maximize return on investment (ROI).

Target Audience

• Marketing & Communications Professionals
• Small Business Owners (SMEs) & Entrepreneurs
• Recent Graduates & Career Changers
• PR & Corporate Affairs Specialists
• Content Creators & Freelancers

Learning Outcomes

1. Develop Integrated Strategy: Formulate comprehensive social media strategies aligned with measurable business objectives.
2. Master Content Production: Create high-quality, platform-specific content including videos, visuals, and SEO-friendly copy.
3. Analyze and Optimize Performance: Use analytics tools to evaluate performance and improve ROI.
4. Manage Online Community & Brand: Apply best practices in community engagement and crisis handling.
5. Run Paid Advertising Campaigns: Understand fundamentals of paid ads using tools like Facebook Ads Manager.
6. Ensure Ethical and Legal Compliance: Apply ethical standards and legal requirements in digital marketing.