Social Media Marketing and
Content Creation

Course Description

Proficiency in social media is no longer optional in today’s digital economy—it is the single most
critical driver of brand visibility, community building, and direct engagement. This intensive
professional certificate course is designed for individuals and professionals seeking to master
both the strategic and creative skills required to excel in digital marketing.

Participants will move beyond basic posting to develop data-driven social media strategies aligned
with organizational goals such as lead generation, brand advocacy, and sales conversion. The course
blends analytics, platform algorithms, and audience segmentation with high-impact content creation,
including short-form video, graphics, and persuasive copywriting optimized for Instagram, TikTok,
LinkedIn, and Facebook.

Advanced topics include influencer collaborations, community management, ethical and legal
compliance, and performance optimization using analytics to maximize return on investment (ROI).

Target Audience

  • Marketing & Communications Professionals
  • Small Business Owners (SMEs) & Entrepreneurs
  • Recent Graduates & Career Changers
  • PR & Corporate Affairs Specialists
  • Content Creators & Freelancers

Learning Outcomes

  1. Develop Integrated Strategy: Formulate comprehensive social media strategies
    aligned with measurable business objectives.
  2. Master Content Production: Create high-quality, platform-specific content
    including videos, visuals, and SEO-friendly copy.
  3. Analyze and Optimize Performance: Use analytics tools to evaluate performance
    and improve ROI.
  4. Manage Online Community & Brand: Apply best practices in community engagement
    and crisis handling.
  5. Run Paid Advertising Campaigns: Understand fundamentals of paid ads using tools
    like Facebook Ads Manager.
  6. Ensure Ethical and Legal Compliance: Apply ethical standards and legal
    requirements in digital marketing.

Course Details

  • Duration: 2 Weeks
  • Delivery Method: Online
  • Fees: GHS 1,550
  • Date: March 2, 2026 – March 12, 2026
  • Time: 6:00 PM – 8:30 PM (Mondays to Thursdays)


Apply Now

Click to apply for any of our courses and you will be contacted for assistance.

Contact Us

Tel: 055737333 / 0557373733 / 0557377773

Email: sccs@unimac.edu.gh