The University of Media, Arts and Communication (UniMAC) has opened a five-day Training programme aimed at strengthening professional skills and ethical practices of bloggers and digital content creators in Ghana.
The opening ceremony, held on Monday, November 9, 2026, at the University’s Auditorium at the South Legon Campus, brought together Management of the university, facilitators and participants to set the tone for the five -days training programme.
The programme fully funded under the Chancellor’s Sponsorship Endowment reflects the University’s commitment to supporting professional development and promoting responsible digital media practices. The Chancellor of UniMAC, Ernest Ofori Sarpong, CA, a media mogul himself, is poised to ensure ethical sensitization of Ghana’s media space and this training is the first of its kind to achieving that.
Delivering his opening address, the Vice-Chancellor, Prof. Eric Opoku Mensah, emphasised the growing influence of bloggers and digital content creators in shaping public discourse and the responsibilities that come with it. He noted that the programme was designed to bridge the gap between digital content creation and professional media ethics. ‘The digital ecosystem needs your creativity, but it also desperately requires your commitment to accuracy, privacy and ethical standards, he said.
Prof. Opoku Mensah further explained that the initiative is to encourage participants to make the most of the opportunity and develop themselves as responsible digital communicators. He also announced plans by the University’s Short Courses and Consultancy Services (SCCS) Unit to introduce an Advanced Certificate course in Multimedia Content Creation, Strategy and Blogging early next year, 2027. The course is expected to provide further training in content monetisation, platform analytics and strategic brand building, and will be open to all practitioners in the industry.
Participants for the five-day training programme were drawn from the New Media Association of Ghana. One hundred participants were sponsored by UniMAC’s Chancellor for this training.
Speaking after the Vice-Chancellor, Mr. Eugene Osafo Nkansah, President of the New Media Association, highlighted the importance of the Association in creating opportunities for its members to participate in professional development initiatives.
He encouraged participants to uphold responsible publishing practices and avoid misinformation. He also gave heartfelt appreciation to the Chancellor, Ernest Ofori Sarpong, CA, and the University Management for this opportunity for his members. He also expressed hope that more programmes of this nature would be organised to strengthen the capacity of practitioners in the digital media space.
The Director of Public Affairs, Ms. Nana Efua Rockson, took participants through an overview of the University’s academic programmes, highlighting its twenty- seven (27) undergraduate and twelve (12) postgraduate programmes across UniMAC’s Constituent Institutes. She encouraged participants to pursue professional certification, stressing its importance in strengthening their expertise.
Dr. Martin Thompson Ntem, the Coordinator for Short Courses and Consultancy Services (SCCS), provided an overview of the training programme, outlining its structure and organisation. He indicated how the sessions would run, and the subject areas. He urged participants to actively engage in the sessions, approach the training with the commitment of students and focus on acquiring practical knowledge and skills.
As digital content and blogging is the evolution of journalism, the Rector of the Institute of Journalism (UniMAC-IJ), Prof. Christiana Hammond, had these to say in her remarks. “Today, you have the rare opportunity for personal and professional growth. Work towards obtaining certification, for the knowledge and skills you acquire could open doors to future opportunities” She further emphasised that the training has established a valuable partnership between the participants and the University stating that, “as the new ethical bloggers of Ghana, use your lenses and voices to blog and voice about UniMAC and the experience you gain over the five days.”
In his closing remarks, the Vice-Chancellor welcomed participants to UniMAC and encouraged them to take full advantage of the University’s expertise and become part of its association. He expressed confidence that participants would bring fresh perspectives to their work and drive positive change.
The training programme forms part of UniMAC’s commitment to extending its expertise in Media, Arts and Communication beyond the traditional classroom, while contributing to the development of a skilled, responsible and professional digital media community in Ghana. UniMAC is indeed, the place where creativity, innovation and excellence converge.